According to the FTC, content creators who are being paid for their work must be open and honest about their partnership. Before embarking on a sponsored post, let’s focus on what is required to disclose to your audience, and where they should be included in your content.
What Is The FTC?
According to their website, the FTC is, “Working to protect consumers by preventing anticompetitive, deceptive, and unfair business practices, enhancing informed consumer choice and public understanding of the competitive process, and accomplishing this without unduly burdening legitimate business activity.”
What Are Disclosures?
According to bloggylaw.com, disclosures are your way of telling a reader, a follower, or a fan about your relationship with a corporate sponsor, brand, or company.
Do I Have To Use Disclosures?
YES. Not only is it ethical and allows you to build trust with your audience, but it’s literally the law.
Where Should Disclosures Go?
According to the FTC, “Required disclosures must be clear and conspicuous. In evaluating whether a disclosure is likely to be clear and conspicuous, advertisers should consider its placement in the ad and its proximity to the relevant claim. The closer the disclosure is to the claim to which it relates, the better.” Check out their full guide HERE.
Twitter/ Facebook/ Instagram
The challenge with social media disclosures is that you don’t have unlimited space. Twitter only allows for 160 characters, while Instagram and Facebook are more accommodating to caption disclosures.
Some ways you can disclose links on social media include:
- Using #Ad
- Using #Sponsored
- Affiliate Link included: _______
- Sponsored by @company: ________
- Advertisement: _______
Blog Posts/ YouTube
The advantage to blog posts and Youtube is that you are not limited in space or characters. Youtube allows you to utilize disclosures in the description box below your video, in addition to mentioning it in your video.
Some samples of proper disclosures include:
- This post sponsored by Company: ________
- Company sent me their newest product ____ to review in exchange to test it out for you for free!
- Disclosure: I received compensation from Company to review this product, but all opinions are my own.
- Sponsored: I was so excited when Company reached out to me to test out ____. I did receive compensation and all opinions are my own.
These disclosures should be placed at the top of your post/ description and in the same size font as the rest of your text.
On my blog Pretty Boss Blog, I decided to compile a list of some of my favorite resources for bloggers. Some are affiliate links, some are not…but I very clearly state at the top of the page that I do receive compensation from some links:
“Please note some of these links might be affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. I only recommend products that I believe in and love. Promise! Thank you for your support!”
Check out the page HERE.
If you plan on being an affiliate and earning money from your website, it is wise to also create an “ABOUT” page that includes details about your Privacy and Disclosure Policies. These can be in linked in a post IN ADDITION TO your in-context disclosure (not as a replacement).
What To Include:
“Please check out more details on our Disclosure Page” would be added after your in-text disclosure.