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Sponsored Post Disclosures

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According to the FTC, content creators who are being paid for their work must be open and honest about their partnership.  Before embarking on a sponsored post, let’s focus on what is required to disclose to your audience, and where they should be included in your content. 


What Is The FTC?

According to their website, the FTC is, “Working to protect consumers by preventing anticompetitive, deceptive, and unfair business practices, enhancing informed consumer choice and public understanding of the competitive process, and accomplishing this without unduly burdening legitimate business activity.”

 

What Are Disclosures?  

According to bloggylaw.com, disclosures are your way of telling a reader, a follower, or a fan about your relationship with a corporate sponsor, brand, or company.

 

Do I Have To Use Disclosures?  

YES. Not only is it ethical and allows you to build trust with your audience, but it’s literally the law. 

 

Where Should Disclosures Go?

According to the FTC, “Required disclosures must be clear and conspicuous. In evaluating whether a disclosure is likely to be clear and conspicuous, advertisers should consider its placement in the ad and its proximity to the relevant claim. The closer the disclosure is to the claim to which it relates, the better.” Check out their full guide HERE.

 

Twitter/ Facebook/ Instagram 

The challenge with social media disclosures is that you don’t have unlimited space.  Twitter only allows for 160 characters, while Instagram and Facebook are more accommodating to caption disclosures.

 

Some ways you can disclose links on social media include:  

-       Using #Ad

-       Using #Sponsored

-       Affiliate Link included: _______

-       Sponsored by @company: ________

-       Advertisement: _______

 

Blog Posts/ YouTube

The advantage to blog posts and Youtube is that you are not limited in space or characters.  Youtube allows you to utilize disclosures in the description box below your video, in addition to mentioning it in your video. 

 

Some samples of proper disclosures include:  

-       This post sponsored by Company: ________

-       Company sent me their newest product ____ to review in exchange to test it out for you for free!

-       Disclosure: I received compensation from Company to review this product, but all opinions are my own.

-       Sponsored: I was so excited when Company reached out to me to test out ____.  I did receive compensation and all opinions are my own.

 

These disclosures should be placed at the top of your post/ description and in the same size font as the rest of your text.

 

Resource Page

On my blog Pretty Boss Blog, I decided to compile a list of some of my favorite resources for bloggers.  Some are affiliate links, some are not…but I very clearly state at the top of the page that I do receive compensation from some links:

 

Please note some of these links might be affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. I only recommend products that I believe in and love. Promise! Thank you for your support!

 

Check out the page HERE.

 

Disclosure Page 

If you plan on being an affiliate and earning money from your website, it is wise to also create an “ABOUT” page that includes details about your Privacy and Disclosure Policies.  These can be in linked in a post IN ADDITION TO your in-context disclosure (not as a replacement).  

 

What To Include:

“Please check out more details on our Disclosure Page” would be added after your in-text disclosure. 

 

 

How To Set Yourself Apart From Other Influencers

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With so much competition in the creator world, it can be hard to grab the attention of brands you are seeking to work with.  However, with these few tips you will be well on your way to landing the collab of your dreams!

 

1)   Make A Great First Impression

The first step to setting yourself apart from the rest is to make a great first impression.  Reach out to a brand you would like to work with.  Introduce yourself, show your personality, and politely explain you would like to collaborate with them.  This would be the time to attach a media kit or provide links to your previous work.  The key is to remain professional while conveying you are eager and excited to work with them!

2)   Attention To Detail

When collaborating with a brand, ensure you are always paying attention to details.  From the expectations of the collab, to the agreed upon timeline, creators should always focus on the details.  If the brand does not provide one, you might decide to create your own contract.  Contracts sound intimidating, but they are simply a mechanism for communication between brands and creators to make sure everyone is on the same page with their expectations. 

3)   Stay Open To Feedback

Perhaps one of the most difficult aspects of collaborations is accepting feedback, yet it is often the most important.  Creators who stand out from the crowd are the ones who set the ego aside (momentarily!) and are open to critiques on their collaborations.  Before publishing your collaborations, send a copy to the brand and ask for any adjustments you could make.  In the end, it will make the brand happy to know you are willing to listen, while also improving the final product!

4)   Over-Deliver On Time

You’ve heard the phrase “under promise and over deliver”?  Well, the best influencers over deliver on time! This shows the brand you are aware of their deadlines, and will not keep them waiting.  If you provide killer work while also sticking to a timeline, the brand will take notice!

5)   Express Gratitude

Another great way to differentiate yourself is to express gratitude.  Once your collaboration has been submitted, reach out to the brand to say thank you.  Ensure this note is sincere, and as specific to this collaboration as possible. You could even include a few screenshots or stats about how your collaboration performed.  Leave the lines of communication available to work together in the future!

 

 

 

How I Edit My Instagram Photos

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*This description may contain affiliate links. These are at no cost to you, but I may financially benefit from the use of these links. As always, thanks for your support! XO!

My top pet peeves:

  • One word/ letter texts. Ex: “K.”

  • Unexpected traffic on the interstate.

  • UPLOADING PHOTOS WITHOUT EDITING.

Ok, so maybe that’s a bit dramatic, but I truly wish everyone would take a few minutes to make their pics the best they can be before uploading to blogs or social media!

Here are a few of my favorite apps for photo editing!

- Adobe Photoshop

(By the way….I love the “Photography” bundle from Adobe! You get Lightroom CC, Lightroom Classic CC, and Photoshop CC for only $9.99/month! Suchhhh a good deal.)

 
 

- Perfect 365 app

- Kira Kira app

- VSCO app

- Adobe Lightroom

 
 

- Etsy presets


Feel free to give the Youtube channel a quick “subscribe” for future videos!

What apps do you use to edit pics?

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My Personally Tested 'Side Hustles'

A few weeks ago I posted a blog about popular side hustles and top ways people make some cash. When I started reviewing the list I realized I've tried almost 10 of the side jobs! So I decided to share some of my favs and hopefully help you make some extra dollars this month! 

My favorite side hustles (in no particular order) PART ONE: 

1) Brand Ambassador

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Ever since I was in college, I've found myself working various "Brand Ambassador" jobs. Whether it's alcohol sampling, product promotions, movie premieres, or brand demonstrations....it's a pretty lucrative side hustle. 

There are several ways to find Brand Ambassador gigs. Google, Craigslist, and Facebook are the most common. I joined THIS Facebook group to find local openings in my area. 

Pros: The average brand ambassador job paid around $18-$27 per hour, and usually we got to keep leftovers of the products we were sampling! 

Cons: Gigs are inconsistent, and sometimes brought me to sketchy areas. Try to stick to convention centers and well-known locations. 

2) Babysitting

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The tried and true side hustle. Ages 13-grandparents can babysit in their free time and rake in cash. The average babysitter in America is now making around $13-$15 an hour (and it doesn't require a degree!!) 

Nowadays there are so many ways to find babysitting opportunities rather than just knowing your neighbor with kids. I've used Indeed.comSittercity.com, and Care.com to research possible families. **Make sure to arrange a meeting BEFORE you commit to the job to ensure you are comfortable with the parents AND their kids. 

Pros: It can be very flexible. Whether you want to work part-time hours as a nanny, or pick up a date-night shift, the need for babysitters will always be there. 

Cons: Working with kids isn't suited for everyone. They have their good and bad days, and aren't always welcome to new faces. It can sometimes be unpredictable. 

3) Gymnastics/ Dance Instructor

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Obviously this one is rather personal to me. But swap "Gymnastics/Dance" with whatever your specialty is, and you could have an awesome side hustle. As a dancer for 21 years, it was a great way to do something I love while making some extra money. 

I happened to find a woman who ran a small company and contracted instructors, but you could always build your own side business. Whether it's sports instructing, academic instructing, or teaching your hobby...the opportunities are endless. 

Pros: At around $30/hr it was a profitable gig while doing something I love. 

Cons: Not all classes were located near me, so the miles began to add up. Plus as with any small business, in the event you get sick or need to call out there is usually no one to cover your shift. 

*****Want more?? Just type in your email below and we will send you a FREE 'Ultimate Side Hustle' Email Series!**********